Summary

In 'Globalization of Culture Through the Media' (2002), Kraidy attempts to evaluate the different perspectives of globalization, namely cultural imperialism and hybridization through media. He describes the first school of thought, cultural imperialism, to be one where Western nations are exerting their dominance by exporting their ideas through the media to developing countries. He then explores the second school of thought, cultural hybridization, to be one where the phenomenon of localization that adapts the imported ideas to one’s own culture inherently relinquishes developing countries from Western domination. He then comes to the conclusion that cultures around the world inherently amalgamate imported cultures with their own, and transnational mass media only exacerbate this process.